How do you know your ads are performing well? How do you know you’re doing a good job? Not a lot of people know what are some of the costs they should aim for.

What’s a good cost per link click? Or a good cost per lead?

How much should you spend for a purchase campaign before you determine how successful or unsuccessful it is?

Questions like these can be daunting. Especially because there’s no one-size-fits-all answer.

But I don’t want you to aimlessly wander in this landscape called Facebook Advertising. I want you to have the knowledge that will allow you to quickly assess the performance of your ads and to make much-needed adjustments, whether that’s optimization of your ad sets, scaling back on your campaigns, or increasing your investment.