The Science of Facebook Ads


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“What if I spend hundreds of dollars on Facebook Ads and nothing happens?”

Facebook Advertising is a like a complex machine with a lot of cogs and wheels you can position in different ways.  

If you position them correctly, your business will flourish with the help of effective and profitable Facebook Advertising.  

If you position them in a slightly different way, you risk losing your money and — frankly — patience to ever do it again.  

Unfortunately, the latter scenario is a lot more common than the former. 

Here's what usually happens

Your business has been growing too slowly, and you’re growing impatient.  

The rate at which you’re generating subscribers has been downright sad. New customers are slowly dripping in, but at this pace, it’ll take at least 5 years to see the progress you’re aiming for.  

To speed up the process, you decide to try your way with Facebook Ads. After all, you’ve seen countless online marketers praise Facebook Ads and promise amazing results.  

You watch a few webinars, read a couple of blog posts and implement what you’ve learned. At least you try to do your best because the strategies you obtained were very vague and superficial. But you make it work. Somehow.  

This is your last hope, the last trick up your sleeve. If it doesn’t work, you’ll be back at square one.  

And then … it doesn’t work.  

Your Facebook Advertising campaign goes sideways. You generate a few clicks, but your dreams about consistently generating leads and purchases are crushed.  

Thinking back, you conclude that you’ve been too ambitious to begin with and you promise yourself never to do that again. 

Seriously, where do you even start with Facebook Ads?

Making a decision to finally grow your business by investing in marketing and launching a Facebook Advertising Campaign is one thing.  

But following that through successfully is an entirely different world.  

When you decide to “DIY” your Facebook Advertising Strategy, you’re bombarded with conflicting information about what the best advertising practices actually are.  

When you try to launch your first campaign, you’re faced not only with the seeming complexity of the Facebook Ads Manager but also the fact that new features are added to it on a weekly basis. And it makes it impossible to keep up with all the changes. After all, you’re not a professional Facebook Advertiser.  

That’s why at one point you maybe even consider hiring a Facebook Ads expert, only to realize that finding someone with years of valuable experience and in-depth knowledge about your industry is like looking for a needle in a haystack. And when you finally find him/her, the cost of hiring a professional makes you think twice about how to proceed.  

It might seem like you’re left with no options and that it would be better just to forget about scaling your business with paid advertising for a while.  

But there’s one more option left.

What if you could consistently launch profitable Facebook Advertising Campaigns?

The thing that’s holding you back from launching a profitable Facebook Advertising Campaign isn’t your lack of time. Because you would always find time for any work that would bring in more sales or leads.  

The only thing that’s holding you back is lack of professional strategy and guidance.  

Now just imagine what you could do if you could get your hands on a proven step-by-step system that would help you define and find your target audience, communicate your offer effectively, and generate sales.  

Imagine the heights you could reach if you could get a deep understanding of sales funnels and their implementation to the Facebook Advertising platform, get familiar with all the advanced features, and use them to your own advantage.  

Imagine learning how to do all of that from someone that’s helped multiple business owners collectively generate several millions of dollars in revenue through Facebook Ads.  

The feeling of taking back control of your growth is literally just a click away. Because I have something to tell you.  

INTRODUCING: The Science of Facebook Ads

Learn how to consistently generate leads and sales with Facebook Ads

After years of successfully developing, implementing, and optimizing Facebook Advertising Campaigns for clients that ranged from small to multimillion-dollar businesses, I finally decided to pack all that knowledge together and launch a comprehensive course that teaches everyone how to do it too.  

The Science of Facebook Ads is literally a step-by-step blueprint of a system that collectively generated several millions of dollars in revenue for my clients.  

You’ll get access to the knowledge I collected for years while helping 50+ different businesses grow.  

I’ll teach you what I’ve learned through thousands of experiments I’ve launched with my clients.  

And I'll share all of that in-depth knowledge of Facebook ads with you in 40+ video lessons that contain 9+ hours of great content and multiple worksheets and libraries.  

You’ll learn everything about how to launch profitable Facebook Ad Campaigns, including how to:  

  • Define your target audience and the exact strategy for reaching them
  • Determine tangible and reachable goals with The Backwards Method
  • Distribute your Advertising Budget across campaigns and audiences
  • Design an ad that attracts attention and communicates your brand
  • Optimize your campaigns using a result-based approach  

But there’s more.

“Mojca gave me a specific, actionable plan for implementing Facebook advertising on my business, more than 5xing the number of new subscribers I get — for a fraction of the anticipated cost.”

Kai Davis, Davis Industries

The Science of Facebook Ads: Course Curriculum

The Science of Facebook Ads is a 45-lesson video course that contains 9+ hours of in-depth content, multiple worksheets and access to different libraries. Here’s exactly what you’re getting:



  • Setting Up Your Business Manager
  • Introduction To The Facebook Pixel
  • Facebook Page Basics
  • Facebook's Advertising Policies



  • Facebook Ads Hierarchy
  • Orientation Practice
  • Level 1: Campaign
  • Level 2: Ad Set
  • Level 3: Ad



  • It's All About The Funnel
  • Defining Your Goals: The Reverse Method
  • The GAAA Principle
  • Calculating Ideal Costs
  • Technical Implementations



  • Introduction to Targeting
  • Option 1: Custom Audiences Option 2: Lookalike Audiences Option 3: Saved Audiences Defining Your Target Audience



  • Detailing Your Funnel
  • Budget Planning



  • The Secret To A Successful Copy
  • Facebook Ad Design Principles
  • Design Tools
  • Designing The Ad Video Ads



  • Level 1: Campaign
  • Level 2: Ad Set
  • Level 3: Ad
  • Celebration!



  • Appealing to Facebook
  • Observing the results - Setting Expectations



  • The Importance Of Documenting
  • Tool Recommendations & Documentation Structure



  • Observing The Right Metrics
  • Personalizing Your Presets
  • Optimizing Your Ads With Facebook Breakdowns
  • Advanced Optimization with Delivery Insights



  • Creative Reporting
  • Using Campaign Tags And Filters



  • Finding The Leaking Bucket
  • Reach Problems
  • SOS: Performance Dropping  



  • Launching A/B Tests
  • Scaling Your Facebook Ads Efforts
  • Expanding Your Funnel



  • COMING SOON: Bonus Modules!

+ multiple worksheets, templates & libraries!

"A few weeks ago I had never even heard of Mojca or Super Spicy Media, but when one of my consulting partners came back from MicroConf with Mojca’s suggestions on how to create high-converting Facebook campaigns, I gave it a shot. The CTR on my ads went from .25% to 6% almost overnight. At that moment, I knew I had more to learn from Mojca. She definitely knows her sh*t.”

Asia Matos, DemandMaven


The Science of Facebook Ads - Master: $897

  • Complete access to The Science of Facebook Ads course
  • Downloadable Worksheets & Templates
  • Library of Expert Facebook Ads
  • Access to Authority Hacker Courses
  • Bonus Lessons & interviews with Subject Matter Experts
  • 1-on-1 personalized workshop with Mojca (45 mins)
  • Bonus Lessons & interviews with Subject Matter Experts (Brennan Dunn on personalization, Kurt Elster on Facebook Ads for e-commerce, Tom Davenport on Facebook Ads for music artists ...)

The Science of Facebook Ads - Professional: $497

  • Complete access to The Science of Facebook Ads course
  • Downloadable Worksheets & Templates
  • Library of Expert Facebook Ads

“Just optimized my Facebook Ads per Mojca’s instructions. Cut costs by 40%."

Franz Sauerstein, Xciting Webdesign

30-day Money-Back Guarantee*

This course is not something I decided to do today. I’m not doing it because I might have a little bit of extra time on my hands.  

This course has come to fruition because I want to help people like yourself. I want to show you the true power of Facebook Ads, and I want you to unleash that power and see for yourself how Facebook Ads can supercharge the growth of your business.  

I’ve been planning to launch this Facebook Ads course for more than 2 years. And to make it a reality, I fired most of my clients in June of 2018 so I could invest my time into creating a professional course.  

The knowledge I’m giving away in my course is the knowledge I’ve collected through years of working with clients. The processes I’ll teach you in the class are the same processes I use.  

That’s why I completely trust you’ll succeed if you implement what you’ll learn from the course.  

But if you’ll follow my process, research your target audience, design ads per my instruction, implement, launch, and optimize your campaigns and STILL won’t feel like you’re making any progress, I’ll personally work with you and identify what piece is missing from the puzzle. And if that won’t work either, I’ll give you a full refund.  

“In one instance we saw a 22x increase in our email optin rate during one of our programs due to a Facebook ad campaign Mojca helped us design. ROI? I think so.”

Craig Hewitt, Podcast Motor

Today could be the first day of the rest of your life

You’re just a step away from generating more sales and acquiring new leads with a profitable Facebook Advertising Campaign.  

You’re just a click away from having 100% confidence in your advertising skills. A click away from knowing exactly what you need to do and which step you need to take to grow your business with Facebook Ads.  

You’re so close, you can feel the success of tomorrow.  

Make that step today. 


The Science of Facebook Ads - Master: $897

  • Complete access to The Science of Facebook Ads course
  • Downloadable Worksheets & Templates
  • Library of Expert Facebook Ads 
  • 1-on-1 personalized workshop with Mojca (45 mins)
  • Bonus Lessons & interviews with Subject Matter Experts (Brennan Dunn on personalization, Kurt Elster on Facebook Ads for e-commerce, Tom Davenport on Facebook Ads for music artists ...)

The Science of Facebook Ads - Professional: $497

  • Complete access to The Science of Facebook Ads course
  • Downloadable Worksheets & Templates
  • Library of Expert Facebook Ads  

Frequently Asked Questions

What people like you have asked before purchasing the course

What will happen to the course when Facebook updates their Ads Manager again?

Facebook usually adds new features to the Ads/Business Manager on a weekly basis. Whenever there’s an update, you’ll be notified about it in the community. I’ll properly update the course with new information too, resulting in new videos, worksheets, and everything needed to reflect the change. If there’s a more substantial update, it might take 30 days for me to update the course videos to reflect that.  

When you purchase the course, you’re in that course forever. That means you’ll get access to all of the updates completely free of charge.  

So you can rest assured — your knowledge will always be up to date and ready to use in your next campaign. 

I am just a beginner, is this for me?

If you have absolutely no idea where to start with Facebook Ads, this is perfect for you. In the first couple of videos, I’ll show you exactly how to set up your own Business Manager and Facebook Ads account so you can get started right away.  

I already advertised with Facebook before. Is this course for me?

It absolutely is! It’s true that the first few videos cover the basics, like setting up an account, something you’re already familiar with. But that’s only about 5% of the course; what’s important is the rest of it.  

More than 95% of the course talks about the exact strategies I used in my client work. Strategies that collectively generated millions of dollars in revenue.  

When I was validating my curriculum by talking about the core of the course with other Facebook Ads Experts, they frequently said some of these methods are entirely new to them. Which makes it next to impossible for you not to get value from the course.  

At the end of The Science of Facebook Ads, you’ll know exactly what you need to do to drive more revenue for your business. And that’s why you need and deserve this course.  

I do Facebook Ads for clients, but don’t use it personally. Could I learn new things from the course? 

If you’re interested in buying the course to deepen your marketing knowledge and offering that knowledge to clients as a part of your services, then you’re in the right spot.  

The strategies I teach in the course are the exact same strategies I use with my clients too. So you can take that knowledge, apply it to your work with clients, and reap the rewards. 

Who created the course?

Mojca Zove (previously Mars) is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads.

She's the author of The Facebook Ads Manual, a book that helped hundreds of people launch their first successful Facebook Advertising campaign.

She's an international speaker. She appeared on MicroConf, Double Your Freelancing Conference, Seanwes Conf, BaconBiz and others.  

Some of her past and current clients include: ConvertKit, ClockShark, Double Your Freelancing, CEO Warrior, Egghead, Hubstaff, Codeable, and many more.