The Science of Facebook Ads - Professional
by
Mojca Zove
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The Science of Facebook Ads - Professional
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Introduction To The Course!
The Science of Facebook Ads - Professional
[PRELAUNCH] Learn how to consistently launch profitable campaigns with Facebook Ads!
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Table of contents
The Science of Facebook Ads - Professional
by
Mojca Zove
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Introduction To The Course!
Introduction To The Course!
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Hey There
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Hey There
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What You'll Learn
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What You'll Learn
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Foundation
Foundation
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Setting up your Business Manager
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Setting up your Business Manager
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Facebook Pixel and Standard Events
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Facebook Pixel and Standard Events
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Custom Conversions
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Custom Conversions
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Facebook Page Basics
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Facebook Page Basics
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Facebook Advertising Policies
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Facebook Advertising Policies
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DOCUMENT: Facebook Advertising Policies
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DOCUMENT: Facebook Advertising Policies
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Facebook Ads Framework
Facebook Ads Framework
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Facebook Ads Hierarchy
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Facebook Ads Hierarchy
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DOCUMENT: Facebook Campaign and Ad Set Naming Template
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DOCUMENT: Facebook Campaign and Ad Set Naming Template
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Orientation Practice
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Orientation Practice
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Level 1: Campaign
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Level 1: Campaign
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DOCUMENT: Campaign objectives and when to use them
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DOCUMENT: Campaign objectives and when to use them
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Level 2: Ad Set
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Level 2: Ad Set
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Level 3: Ad
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Level 3: Ad
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Developing Your Facebook Advertising Strategy
Developing Your Facebook Advertising Strategy
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It's All About The Funnel
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It's All About The Funnel
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Defining Your Goals: The Reverse Method
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Defining Your Goals: The Reverse Method
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The GAAA Principle
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The GAAA Principle
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Calculating Ideal Costs
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Calculating Ideal Costs
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Technical Implementations
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Technical Implementations
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Targeting
Targeting
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Introduction to Targeting
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Introduction to Targeting
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Option 1: Custom Audiences
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Option 1: Custom Audiences
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Option 2: Lookalike Audiences
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Option 2: Lookalike Audiences
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Option 3: Saved Audiences
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Option 3: Saved Audiences
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Defining Your Target Audiences
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Defining Your Target Audiences
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Finalizing Your Funnel
Finalizing Your Funnel
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Detailing Your Funnel
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Detailing Your Funnel
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Detailing Your Funnel - Worksheet
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Detailing Your Funnel - Worksheet
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Budget Planning
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Budget Planning
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Getting Creative
Getting Creative
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The Secret To A Successful Copy
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The Secret To A Successful Copy
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Facebook Ad Design Principles
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Facebook Ad Design Principles
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Design Tools
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Design Tools
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Designing The Ad
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Designing The Ad
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Video Ads
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Video Ads
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Launching Your Campaign
Launching Your Campaign
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Level 1 - Campaign
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Level 1 - Campaign
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Level 2 - Ad Set
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Level 2 - Ad Set
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Level 3 - Ad
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Level 3 - Ad
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CELEBRATION!
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CELEBRATION!
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Post Launch
Post Launch
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Appealing to Facebook
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Appealing to Facebook
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Observing the Results - Setting Expectations
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Observing the Results - Setting Expectations
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Documenting Your Work
Documenting Your Work
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The Importance of Documenting
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The Importance of Documenting
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Tools Recommendations & Documentation Structure
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Tools Recommendations & Documentation Structure
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Analytics - Metric-Based Optimization
Analytics - Metric-Based Optimization
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Observing The Right Metrics
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Observing The Right Metrics
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Personalizing Your Presets
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Personalizing Your Presets
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Optimizing Your Ads With Facebook Breakdowns
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Optimizing Your Ads With Facebook Breakdowns
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Advanced Optimization With Delivery Insights
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Advanced Optimization With Delivery Insights
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Reporting
Reporting
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Creative Reporting
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Creative Reporting
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Using Campaign Tags and Filters
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Using Campaign Tags and Filters
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Troubleshooting
Troubleshooting
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Finding The Leaking Bucket
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Finding The Leaking Bucket
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Reach Problems
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Reach Problems
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SOS - Performance Dropping
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SOS - Performance Dropping
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Making Progress
Making Progress
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Launching A/B tests
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Launching A/B tests
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Scaling Your Facebook Ads Efforts
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Scaling Your Facebook Ads Efforts
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Expanding Your Funnel
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Expanding Your Funnel
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Don't Stop
Don't Stop
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Don't Stop
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Don't Stop
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COMING SOON
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COMING SOON
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